Millennium Empowers Frank & Camille's To Bring Beautiful Music To Customers' Ears
Syosset, NY (PRWeb) March 5, 2007 -- Millennium Communications Inc., a full-service integrated marketing communications company, today announced that Frank & Camille's Fine Pianos, the Northeast's largest retail piano dealership, has selected Millennium to enhance both their website (www.frankcamilles.com) and online strategy.
According to Allurent's recent national Online Customer Experience Survey, 41% of consumers in 2006 said a frustrating online experience would make them less likely to shop at that retailer's physical store. In addition, 59 % said this experience negatively impacts their overall opinion of the retailer and/or brand.
Given this growing trend in seamlessly integrating the offline and online channels, Millennium will create a new Internet destination that allows Frank & Camille's to connect with customers … in any venue, whether at one of the 7 stores spanning the tri-state area, on the phone or at their website. While the existing site is visually appealing, Millennium will help Frank & Camille's to better target the piano retail market online by:
- Revising the design and functionality of the existing site
- Expanding the valuable information about Frank & Camille's pianos and services
- Utilizing the site to build a database of qualified leads
- Educating consumers to make their in-store piano buying experience more enjoyable
- Creating new sections featuring pre-owned pianos, direct sales manager contact methods, press releases and announcements, current events and special offers.
"Frank & Camille's has been a successful retail player in the music industry for over 29 years through its stores," stated Pat Macri, Millennium's President. "Today, an effective business strategy includes a solid Internet foundation. It's no longer considered a competitive advantage - instead, it's a requirement for survival."
"By working with countless leaders in both the traditional and online arenas, the Millennium team has mastered the art of creating online storefronts that reinforce their brick-and-mortar counterparts," he continued. "The evolution of Frank & Camille's success is dependent on developing a seamless integration between online and offline channels, providing the same (or better) customer experiences as the physical locations."
The revised Frank & Camille's website is tentatively set to launch in May 2007. To explore how Millennium can help you, visit us online at http://www.millenniumweb.com.
About Millennium Communications
Founded in 1993, Millennium Communications Inc. (www.millenniumweb.com) is an integrated communications company specializing in marketing, advertising, promotional strategy, interactive development and managed hosting. Our multidisciplinary staff works together to bring a broad range of skills to every engagement to deliver superior results.
Millennium is headquartered at 6900 Jericho Turnpike, Syosset, NY 11791. For more information, please contact the team at 516.682.8080.
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